I recently started a Facebook page for my congregation, Resurrection Evangelical Lutheran Church in Arlington, VA. It's a simple little page, and so far has 28 fans (a few of which are friends of mine not really attached to the congregation!). It is a modest endeavor, for sure, listing upcoming events, sermon texts, and basic information about the congregation.
So my question is this: what success – if any – have you had with a Facebook page for your congregation or community organization (any PTAs on Facebook?). Who manages the page? What kind of information do you put on the page? Does it have any devotional quality to it, or is it more of an announcement board?
Also, have you paid for advertising on Facebook? I've researched it, and it looks as if I could have ads appear on the screens of anybody in the Arlington area with the word "Christian" somewhere in their profile (I don't think that the ad keyword program discerns between someone who lists "Christian" as their religion or someone who lists "Christian Slater" as their favorite actor, however). I would pay approximately $.50 for each click, but I haven't gone ahead with it, yet.
Finally, is there a congregation or ministry that you think does a good job with a Facebook page?
Please share your thoughts and your links … Thanks!